giornaledelparrucchiere ❤️ Nuova legge sulla SOSTENIBILITA'

codice interno n°
147493
giornaledelparrucchiere

Nuova legge sulla SOSTENIBILITA' ❤️ C'è meno spazio per i FURBI

Dal 27 SETTEMBRE
scatta una stretta per le aziende
con il divieto di esibire etichette di
"SOSTENIBILITA'"
non supportate da sistemi di certificazione :



- Divieto di dichiarare che l'intero prodotto è sostenibile
quando la qualità ambientale riguarda solo una parte dello stesso.



- Divieto di utilizzare asserzioni generiche
"verde", "ecosostenibile", "biodegradabile", ecc
senza dimostrare l'eccellenza delle prestazioni ambientali.



DISCIPLINA NELLA COMUNICAZIONE:
I claims su presentazioni ambientali richiedono
1 - piani dettagliati,
2 - obiettivi misurabili
3 - verifiche periodiche.
Quindi... entro settembre occorre una revisione sistematica di etichette, packaging, campagne e materiali informativi a supporto di ogni claim/dichiarazione.



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I parrucchieri curano la salute dei capelli nei saloni di bellezza ed estetica,con acconciature di stile per foto moda-capelli e vendita di prodotti per la cura dei capelli.

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